INDUSTRY CLIENTS
Automotive
Client: Jeep
Goal: Create a commercial about the American man on the move--hitting the open road. Show consumers that Jeep understands the American Man by connecting and reinforcing their lifestyle interests.
Approach: Interview experts.
Expert Talent, no actors: Jeremy Blume and Rob Forrester of Bearings Guide.
Overall Story: Americana is back in a big way. American men are interested in stylish, beautiful, and practical products made in the great U.S.A.. These men navigate this great country with essential items.
Timeless American Classic Products:
Sunglasses – Ray Ban Aviators
Weekender Bag – Filson
Featured Digital Product - Postagram
Government
Client: Invest Atlanta
Goal: Using video and portrait photography to capture select Atlanta businesses that have thrived with Invest Atlantas' financial support and guidance.
Approach: Focus interviews on grantee success stories--especially growth and development during Covid-19.
Invest Atlanta Leadership: Eloisa Klementich, President and C.E.O. of Invest Atlanta
Atlanta Business League: Interview President & C.E.O. Leona Barr-Davenport Capture the history of A.B.L. and the impact funding has had on the organization's success as the oldest continuously operating African American business organization in the United States. Founded in 1933, it is the flagship organization for African American business owners and managers in Atlanta.
Fearless Fund: Show the impact of the FearLess Fund and how funding from Invest Atlanta led to the organization's success. Interview Former Atlanta Mayor: Keisha Lance Bottoms, Sheena Allen C.E.O. and Founder, Keshia Knight Pullman CO-Founder and General Partner, Ayana Parsons CO-Founder and General Partner
Spa: Yolanda Owens, Iwi Fresh, Founder/Owner, uses local farms and gardens to handpick fresh vegetables, fruits, and herbs to create raw and fresh skin, hair, and body care products. Invest Atlanta's financial support contributed to the successful expansion of IWi Fresh products for in-home use.
Restaurant: Local Green, Zak Wallace Founder/Owner Interview owner and multi-platinum songwriter to help his underserved community Eat well & Be well through Pescatarian/Vegetarian/Vegan restaurant + Food truck initiative. Added curbside pickup service and new order management tools were possible through Invest Atlantas' finical help,
Talent: Government Leaders and Business Owners
Overall Story:
Tools/Manufacturing
Client: Vaughan
Goal: Build a brand awareness campaign to expand current sales revenue while celebrating the company's 150 anniversary.
Approach: Through documentation, show why hand-forged tools are the best because they work the hardest and last the longest.
Expert Talent: Vaughn Family
Overall Story: Create a historic documentary showcasing Vaughan's legacy and innovative contributions throughout the company's five generations.
Financial
Client: FleetCor
Goal: Create awareness for the FleetCor Comdata Master Card management tools.
Approach: Interview FleetCor executives capturing the valuable benefits of the Comdata MasterCard Program.
Expert Talent: Steve Greene, President, Product Comdata Master Card, Jay Guadanga, VP of Product Comdata Master Card, and Chuck Lee, VP of sales Comdata Master Card.
Overall Story: The correct data and tools are essential to fleet management and growth.
Legal
Client: Taylor English
Goal: Help a a group of lawyers build a new law firm-create a strategy and brand.
Approach:
Interview the founders of Taylor English to capture the thoughts that led to the law firm's formation.
Help define a business strategy.
Create a competitive Web presence, including supportive marketing tools (logo and brand colors).
Expert Talent: Firm Partners
Overall Story: In the founders' words, capture the formative story of Taylor English. Showcase the firms' new law practice model that works collaboratively, solving clients' needs at a reduced cost.
Healthcare
Client I: Children's Healthcare of Atlanta
Goal: Launch an updated brand mascot and corresponding tagline.
Approach: Follow a young patient's journey through a hospital visit.
Expert Talent: Young patient
Overall story: Introduce the updated Hospital mascots, Jack and Jill. Highlight the hospital's slogan, "Dedicated to All Better," which is at the core of Children's Healthcare of Atlanta's approach to every patient.
Client II: Informed Health Network
Goal: Create an interactive pre-operative tool for Healthcare patient education.
Approach: At a teaching hospital, create a proof of concept for the technology through a cardiac catheter procedure.
Expert Talent: Habib Samady, MD, Professor of Medicine, Emory University School of Medicine, Director, Interventional Cardiology, Emory University Hospitals, Director, Emory Cardiovascular Imaging & Biomechanical Core Laboratory, Emory University School of Medicine
Overall Story: Documented procedural knowledge makes everyone feel better.
Featured Digital Product: Informed Health Network
Pharmaceutical
Client: Bayer 1-A-Day Vitamins
Goal: Connect the younger consumer to Bayers 1 A Day Vitamins by spotlighting the current alcohol trend of craft cocktails made with today's Moonshine.
Approach: Take a historical point of view linking to current trends.
Expert Talent: Matt Coggin of D.B.A. Barbecue
Overall Story: Where has Moonshine been, what's its reputation, and why was it banned? And why has it caught on in many establishments---like hip barbecue shacks?
Arts
Client: Atlanta Symphony Orchestra
Goal: Fundraiser for music education.
Approach: Create a commercial as a fundraising campaign to highlight music education in schools.
Expert Talent: Musicians of all ages.
Overall story: Children who learn to play music thrive in all aspects of life.
ZOO
Client: ZOO Atlanta
Goal: Promote behind the scene experiences at the Zoo.
Approach: Create a humorous family skit focusing on the Zoo's beloved Panda-LuLu.
Overall Story: Families at home and animals at the Zoo eat dinner together. One of the many family experiences offered at the Zoo includes feeding the animals.
Consumer Electronics
Client: Nokia
Goal: Connect with people who think Street Artists and graffiti are a cool trend.
Approach: Create a commercial celebrating graffiti as an art form.
Expert Talent: Gallerists Fay Gold and Loyd Benjamin and artist Alex Brewer a.k.a. Hense.
Overall Story: Graffiti was once considered taboo and even an arrestable offense. Today street art has gone from being considered 'vandalism' to being sought out by collectors and commissioned by city governments.
Pet Care
Client: PetSmart
Goal: PetSmart understands the needs of today's pet owners who consider pets a part of the family.
Approach: Highlight pet care trends of an active pet-loving lifestyle, from socializing while traveling, shopping, and dining. Create events and partnership locations for commercial filming.
Pet Happy Hour: Hotel Indigo A weekly Canine Cocktail event where dogs chew on gourmet steak and lap up Figi water while owners enjoy canine-themed cocktails like a Greyhound or Salty Dog.
Shopping: Bring your furry friend with you - whether window shopping on a lovely day or taking your pet to Petsmart for supplies, toys, and treats.
Dining With Dogs: Park Tavern at Piedmont Park in Atlanta, Georgia, Alfresco dining at a pet-friendly restaurant that offers a treat or two with complimentary water.
Expert Talent: Kristen Levine, President, and Founder of Fetching Communications
Environment
Client: Turner Foundation, Captain Planet
Goal: To educate children about recycling.
Approach: From a child's point of view, structure the interviews to have them explain the recycling potential of everyday objects fun: playgrounds, bikes, airplanes, robots, and books made from recycled materials.
Expert Talent: A class from the Atlanta Montessori International School.